The Vanier BIA is excited to introduce a free data tool now available to all merchant members — the Main Street Metrics Dashboard.
This tool gives you real insights about your neighbourhood: who is visiting Vanier, when they come, where they’re coming from, and what they’re spending money on. It’s visual, easy to use, and designed for business owners — no marketing background required.
What you can learn from the dashboard:
- How many people visit Vanier each month and which days are busiest
- Whether your customers are coming from the neighbourhood or from further away
- Who your customers are — their age, income, household type, and lifestyle
- What people are spending money on and where there may be opportunities
- Which social media platforms and media channels are most popular in Vanier
It takes three steps to get started:
- Click the dashboard link — no login required
- Choose a section: Visitors, Local Infrastructure, or Neighbourhood Profile
- Read the plain-language highlights at the top of each section
The dashboard is updated regularly and is completely free as part of your BIA membership. Whether you’re planning your hours, deciding where to advertise, or applying for a grant, this data can help you make smarter decisions with confidence.
👉 Explore the Know Your Neighbourhood page →
👉 Access the Dashboard directly →
Have questions about how to use it? Reach out to us — we’re happy to walk you through it.